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Website Advertising Targeted Traffic

How can I drive traffic to my shop website?

Hope someone out there can help my website is www.kristysgift.co.uk and I need help in driving more traffice to it any ideas?

What has worked for a couple of websites I’m involved with is called pay-per-click. I’ve got it set up with Yahoo and Google.

What happens is when someone types in specific key word searches that match my web site content, my web site is listed at the top of the search in the sponsored search area. It has increased my web site traffic by the thousands.

General information:
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.[1]

http://en.wikipedia.org/wiki/Pay_per_click

http://www.att.net/s/s.dll?ep=16504&only=y&ch=wh&_lid=677&_lnm=yahoo+smallbiz+webhosting&site=attportal

http://www.google.com/ads/

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