Advertising On The Internet Advertising On The Internet

Website Advertising Price List

website advertising price list

Pay per click (PPC) has become the most popular advertising method in the Internet. As advertisers only pay their host when their ad is clicked, this is one of very few marketing models, where the advertiser can track the return on his investment accurately and almost in real time.

With search engines such as google, yahoo,, advertisers usually bid on keywords or keyword phrases that are relevant to their target market. Besides the right keywords and marketing message, a low bid or cost per click (CPC) is one of the most important success factors for a profitable PPC ad campaign.

The common teaching is, as long as you make 1 cent more than the ad cost, you make a profit. A simple calculation is, if you need in average 100 clicks at the cost of $0.20 (total cost $ 20) to sell a product that earns you $25, your profit is $5. Often PPC ads are also used to capture names and email addresses from the clicks to generate leads that you can market to them for years at no additional cost.

The downside of PPC’s popularity for many small companies or less experienced marketers is the immense competition from other marketers. Not only is it difficult to achieve a critical number of clicks (= website visits), but also the bidding prices for some popular keywords have risen far beyond the dollar threshold. This phenomenon drives many Internet marketers away from classic PPC advertising today or causes them to look for innovative and cheaper ways to promote their products or services online.

The most promising and innovative alternative to classic PPC (such as Google AdWords) is PPC advertising especially for the iPhone or other mobile devices. The company, for example, offers a free editor for text, image, video and sound PPC ads for iPhones when opening an account.

As this PPC platform is still very new, CPC bids for popular keywords can be as low as 3 cents and advertisers still get a high click trough rate. In addition to up to 97% lower CPC, online marketers get access to a quite specific innovation- and consume-oriented target group.

If you found this article helpful and want to learn more about this topic, check out the online tutorial at [].

 Mail this post

Leave a comment

Your comment

Advertising On The Internet is powered by WordPress | Entries (RSS) and Comments (RSS)| Partnerprogramm Theme